About Us

As CMOs of large businesses, we’ve
been in your shoes.

We understand the difficulties of navigating the deep ambiguities facing businesses and brands today. The deep changes in consumer behavior, technological disruptions, business model upheavals and regulatory changes can feel overwhelming.

Makings sense of the moving pieces relevant for your business to create an inspiring plan and way forward requires dedicated focus and effort. In our experience this is very difficult when simultaneously have to deliver short term results.

That’s why we created A Priori. As your strategy partners, we bring a unique combination of specialised expertise and hands-on marketing experience to work with you, your team and your agencies to create a blueprint that will accelerate your growth.

Our Team

25 years+ experience in advertising as Global planning director,JWT. Faculty at IIM Ahmedabad. MBA from IIM Ahmedabad

Atishi Pradhan

Partner
25
 Years+

25 years+ experience. Previously, MD Grohe India, CMO- Micromax; VP & Global Leader at GSK Consumer, India. MBA from IIM Ahmedabad.

Shubhajit Sen

Partner
25
 Years+

25 years+ experience in advertising and research. Prior roles include EVP at Leo Burnett and Country head at Grey group.

Rachita Dutta

Engagement Director
25
 Years+

25 years+ experience in Sales & Marketing. Previously, VP Sales & Marketing - Dell. Led Pricing Line for McKinsey Asia. MBA from IIM Ahmedabad

Niloy Mukherjee

Partner
25
 Years+

20 years+ experience. Previously, VP Marketing- Snapdeal and Marketing Director - Coca Cola, India. MBA from IIM Calcutta.

Srinivas Murthy

Partner
20
 Years+

19 years+ experience in Marketing services. Former head of Experiential Marketing- Cheil India.

Samrat Das Gupta

Engagement Director
19
 Years+

16 years+ experience in Product Marketing in CPG. Graphic Design experience & education.

Aditi Gupta

Engagement Director
16
 Years+

8 years+ experience in FMCG and dev sector. Previous role at TGB. MBA from Hong Kong University.

Apoorva Mathur

Senior Associate
8
 Years+

A recent graduate from University of Delhi with Bachelors in Communication and Research. Her key interests lie Media, Technology and Globalization through which she hopes to bridge the gap between content makers and content consumers.

Drishti J. Verma

Junior Analyst
1
 Years+
Our team members have individually worked on leading brands in the past
Case Studies