About Us
We help clients accelerate growth through
strategic marketing initiatives.
As CMOs of large businesses, we’ve
been in your shoes.
We understand the difficulties of navigating the deep ambiguities facing businesses and brands today. The deep changes in consumer behavior, technological disruptions, business model upheavals and regulatory changes can feel overwhelming.
Makings sense of the moving pieces relevant for your business to create an inspiring plan and way forward requires dedicated focus and effort. In our experience this is very difficult when simultaneously have to deliver short term results.
That’s why we created A Priori. As your strategy partners, we bring a unique combination of specialised expertise and hands-on marketing experience to work with you, your team and your agencies to create a blueprint that will accelerate your growth.
25 years+ experience in advertising as Global planning director,JWT. Faculty at IIM Ahmedabad. MBA from IIM Ahmedabad
Atishi Pradhan
25 years+ experience. Previously, MD Grohe India, CMO- Micromax; VP & Global Leader at GSK Consumer, India. MBA from IIM Ahmedabad.
Shubhajit Sen
25 years+ experience in advertising and research. Prior roles include EVP at Leo Burnett and Country head at Grey group.
Rachita Dutta
25 years+ experience in Sales & Marketing. Previously, VP Sales & Marketing - Dell. Led Pricing Line for McKinsey Asia. MBA from IIM Ahmedabad
Niloy Mukherjee
20 years+ experience. Previously, VP Marketing- Snapdeal and Marketing Director - Coca Cola, India. MBA from IIM Calcutta.
Srinivas Murthy
19 years+ experience in Marketing services. Former head of Experiential Marketing- Cheil India.
Samrat Das Gupta
16 years+ experience in Product Marketing in CPG. Graphic Design experience & education.
Aditi Gupta
8 years+ experience in FMCG and dev sector. Previous role at TGB. MBA from Hong Kong University.
Apoorva Mathur
5+ years of experience with research and business consulting in emerging markets and open innovation. Former research fellow at UC, Berkeley
Arun Sharma
1-year experience in FMCG sector. Previously, Analyst at KPMG & Bachelor’s in engineering from BITS Pilani.
Ashutosh Vashist
Bachelors in Commerce (Hons.) with a minor in Psychology from Daulat Ram College, Delhi University. Volunteer & part time experience with 180 Degrees Consulting and Girl Up Empower.
