Ever wondered what did Rudyard Kippling really mean when he said “East is East and West is West, and ne’er the twain shall meet.”
What’s really behind "The East” and "The West”? Turns out, the ideas of ancient philosophers in Greece and China on Happiness, Productivity, and Good Conversation has had a major impact on Marketing and Branding Strategies. You will be surprised to know that the influence is driven as much internally by your brand teams as it is externally. While a deep understanding of the markets and consumers is important, managing the relationship of your teams with the brands they manage is critical to maximize growth on your brand.